With Father’s Day fast approaching, I started to reflect on how the perception of men experiencing spa treatments has changed.
Oddly enough, my introduction to skin care and massage therapy was through a man- my Dad! I think he may have been an original metro-sexual. Now, even that term seems tired and silly, as culturally we’ve come to embrace that health and wellness are not reserved for the realm of one gender, but for both men and women.
Vancouver is one of Canada’s most progressive and modern cities and as such, there’s an increasing demographic of men taking part in spa treatments and skin care.
This is in part due to marketers realizing that men want to take care if themselves and they want products and treatments that are aimed specifically at them. As a result there is now a huge variety of skin care products targeting men which have popped up in the last few years.
Following suit, spas are now tailoring their decor and even the activities they offer to men. One Vancouver spa touts a lounge where men can play x-box while they get their pedicure done. Here at Spruce Body Lab, our focus has always been on creating a gender neutral environment where both men and women can feel comfortable.
Some of the ways we approach this is with our decor, which is modern and minimalist. We also choose skin care products that don’t lend themselves to one specific gender. When we choose to carry a product line, the smell, look and feel of the product needs to be something that both a man and a woman would feel comforatable to have in their medicine cabinet. With our client base at a very nice balance of 50/50 men and women, we must be doing something right!
As far as treatments for men go, we offer massage therapy which is easily a favorite of our male clientele. Waxing for the back and shoulders, as well as chest and stomach, has become very popular in the last few years. And skin care treatments amongst our male clientele has steadily increased as well.
With regards to skin care treatments, our Customized Spruce Facial is a client favorite. Each treatment is tailored to each person’s specific skin condition and concerns. For men, we carry the Dermalogica Shave line of products which offers a skin care regime that makes shaving a breeze instead of a burden.
Whenever I’ve treated anyone, male or female who has never experienced a skin treatment- the end result is always the same- “Why haven’t I done this sooner?” I think that fear of the unknown or misconceptions about what it means to get a skin care treatment is what holds most people back. Once they’ve had the experience, it opens up a whole new world of self care.
The last frontier in popularity of treatments for men is the body treatment. A body treatment is something that even women have a hard time getting their heads around. Body treatments are a combination of the relaxation of body massage, with the skin smoothing and nourishing benefits of a skin treatment. Put in such simple terms- I don’t think it will be long before these treatments are a man-favorite too!
It’s nice to see that men like my Dad are no longer an anomaly and that the spa industry has responded in kind. Happy Father’s Day and here’s to evolved men!
Spruce Body Lab Father’s Day In Store Specials:
- 25% off Dermalogica Men’s Shave Kits until June 21st, 2009.
- Book in for Full Physical Package: 60 minute massage and Customized Men’s Facial with Complimentary Infrared Sauna $169 (savings of $50)